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Referral Scripts

Put These In Your "Text Replacement" On Your iPhone


Referral - first contact

Hi Ali, I’m Laura! You dont know me, but your friend Amy gave me your name & said you were super sweet & might be willing to help me out! I'm a Director with Mary Kay and I’m working on a skin color and color certification and need some girls for demos for a few clinics and portfolios. I wanted to see if I could borrow your beautiful face? I'll have a free gift for you as a thank you for your time! 😍 Is there any reason you couldn’t help me out? I so appreciate you. ☺💄

Also here’s my Facebook so you know I’m a real person. 😆

Referral - second contact

Hey girl! Wanted to check see if you got my message. 🥰

Referral - third contact

Hey, Kim! I just wanted to check to see if you got my message! I have a gift waiting for you so let me know if you want it! 😘

Details For When They Reply "YES"

Ok great! I have some color options and skincare options so you can chose the one you want! Plus you'll receive a swag bag and gift! Right now I'm booking for April and May. Do mornings or evenings usually work best for you?

Book for when you have available.

Ok perfect! I'm putting you down for April 22 at 6pm. Bring a couple of girlfriends if you want and you can all try something different!

Go Straight To PREPROFILING hostess!

Hi, Julie! Thanks for your RSVP. Super excited to see you @6pm April 22 at Katie’s. Also, if you could answer these few questions: 
1. What is your experience with Mary Kay products/company? 
2. Any skin issues that you have? any concerns? 
3. If I could teach you anything about skin and/or makeup, what would you like to know? 

4. For your SWAG bag, do you want more makeup or skin care?
​5. I have a 13 min MK video, if you’d be interested in watching it, I have a free mini mascara for you! You up for that? 

Other Booking Scripts

New Consultant

Hi, Katie! How are you? Okay, random question, I started my own small business teaching skin care & color with Mary Kay. And, part of my training is to treat 30 women to a skin care pampering in my first month. I am really excited to share this with you! Would a text or call be better for details? ! Laura Holland

Facebook Friend

Hey girl! This is totally random but you are gorgeous and I had to message you! I'm training to teach makeup clinics and I'm needing some girls for demos for a few clinics and portfolios. Is there any reason you couldn't help me out? I'll give you a free eye shadow for helping. 😊 Either way I so appreciate you girl!
Hi, Sara! I’m excited about our new (Summer/Winter/Spring/Fall) color looks that are attached to this text. So…I’m asking a few of my favorite clients to be my face model & feature one of our looks in an after photo. I picked YOU as one of my FAVS! And, I wrapped up some COLOR SWAGS & included a $13 gift card for YOU to use toward any FREE Mary Kay product for being my model. Which is better for you weeknight or weekend? 

Model

New Product Launch

Hi, Ashley! I just got my new spring products, and I’m asking a few “love-it” clients to give feedback on them so I can determine what to have in stock! Thought I'd ask if you’re game to rally a few friends for a girls-night-in test party or if you want to come to mine? Let me know!

Promotions (facial boxes or any winnings)

Hi, Jenna! This is Laura with Mary Kay! You entered to win a free skin care pampering and gift card at Jane’s Nail Spa! You were selected as my GRAND PRIZE WINNER! So excited for you. Is text or a phone call better for you to get all of the details? "

Warm Chatter

Hi, Julie! It's Michelle. I loved meeting you at Target yesterday. As promised I'm connecting with you to share about a special Mary Kay gift that you get! Would a text or phone call be better for details? 

Overcoming Booking Concerns

Absolute crickets after you are asked to text with more details 

​Hi, Julie! I am hoping you got my text with your pampering details because I did not hear back from you and sometimes I lose track of my texts, so I thought it would be better to check with you first. Is text or a call best for you to go over the details? If I don't hear from you I promise to call you in a bit. I don’t want you to get left out! Let me know! Laura Holland

Cost?- What will it cost? Is it really free?

​That is what’s great about Mary Kay --- no cost for any of you! You get a free skin care groupon for you & your girls to enjoy our miracle skin care with microdermabrasion treatment. Plus, you all get to select a skin care or color SWAG when you answer profile questions via text. Imagine softer skin in minutes and no obligation because there is no need for it! Laura

Hours? - How long will it take?

Depending on the questions you and your girls have for me I usually wrap it up in an hour and a half. But, imagine softer smoother skin with an experience that people LOVE, and because it makes people happy, some girls might want to hang around and learn more! Laura

RSVP? - Can I just RSVP for my girls?

Actually not only does it save you tons of time when I do all the work for you, but I also get to make each of your girls feel special because I learn about their personal skin care preferences to customize their skin care treatment. Plus, because my main goal is for you to just relax and have fun I really LOVE taking care of YOU and the details every step of the way! Laura

Where? - Where will the party be held?

Your dining room table or mine! Pick the better spot where you can get a break & have some well deserved down time & fun. No malls or drug store walls! No office visits or expensive harsh treatments. Just girl time where we teach you how to have amazing soft skin AND we can’t forget about the giveaways! There is just no other pampering like Mary Kay! You pick your place or mine and a tentative date. I will send you a text invite to send to your girls. Excited! Laura

Overcoming Booking Objections

Allergic to Mary Kay

Wow! I am sorry to hear it. As a TOP FIVE global brand we know there is going to be the occasional issue. Was it a recent reaction? Oh & was your reaction to our new miracle skin care w/microdermabrasion treatment? Thanks in advance for sharing with me because I would love to learn more about different skin care challenges .

Dermatologist

I understand the feeling. You are welcome to demo our skin care products on the back of your hand to see for yourself. You choose your table or mine where you can get a break & have some well deserved down time and fun. No malls or drug store walls. No office visits or harsh treatments to cause breakouts. Just girl time so you can play and relax.!

Friends are not near by

Actually I know it can be challenging to get friends together EVEN when you have many living near by because we are all so busy! Let’s just play Mary Kay with the two of us or you can join one of my pink parties and meet new friends. Which is better for you? 

Not now

I get it… timing! Thank you for being straight with me. You are going to LOVE the pampering even more after everything you’ve got going on. I promise to touch base in a month or two and see what I can do to treat you to some free fun girl time. 

Pass - just not interested

​Thank you for texting back. Congrats again and best of luck. You will be removed from all our free giveaways. If you change your mind - we will leave it up to you to let us know. Enjoy! 

Rude! Here is my funny response to someone who was a bit rude - I only used it once - but it makes me laugh1 

Wow! Thank you for the harsh response Kathryn. Being you're so annoyed please know that if you happen to receive any other info in the future it was previously sent out. We have blacklisted you to the best of our ability going forward. 

her response was … Okay thank you! 


MAGIC Text/Call Booking Pre/Post Party Process

Pre Party Coaching

Hi, Maria! So excited for your party tomorrow night @7pm! - Just a few quick details. I'll need a table where there is the most light.. A kitchen or dining room table usually works great. If you’re going to serve food, it’s best to do it right AFTER skin care so everyone can relax and enjoy girl time. Lastly, I’ll just need a little separate area AWAY from the table to customize & GIFT each of your girls one-on-one after their pampering. Oh, and do you have any special parking instructions or questions for me? Looking forward to seeing you! Laura

Pre Party NO RSVP’s yet - LOCK-IN or release

Hey I know how busy things get, so I thought I would send a text to let you know that I haven’t heard from any of your girls yet. I’ll need their RSVPs by tomorrow in order to lock in your date, Saturday, April 20 @1pm. It’s never a problem to pick a better date/time if you need it! Either way, do me a favor and let me know before I release your spot to another party on my wait list. You are important to me and I don’t want you to miss out on your bonuses! If I don’t hear from you, I promise to check-in again in a day or two. Thanks for letting me know! Laura

Post Party Add Client

Welcome **! I am so happy to have you as my NEW Mary Kay client. Here is the link to my website www.marykay.com/** for 24/7 access to all things Mary Kay & our virtual makeover. How are you enjoying your new products so far?
So happy you love it! Will you do me a favor and send me a selfie with your favorite product so I can add you to my VIP customer private FB group where I post my exclusive freebies of new products and fun specials ONLY for my “love it" girls? 
And I’m really looking forward to your color session because you are going to be getting YOUR OWN customized look. I’ll call you in a few days to check on your new silky soft skin. Oh, and as promised, I’ll text your party invite , Mar 23rd 7:30 pm to forward to your girlfriends!
And here is the link to my “Peek Into Pink” video about Mary Kay. Thanks for helping me out and giving me your honest feedback. Excited to chat with you @ 1pm tomorrow. https://vimeo.com/157231411

Post Party Bye No Purchase

Hi! It was so great to be with you and treat to you a little Mary Kay fun! Here’s the link to my website http://www.marykay.com/** where you get 24/7 access to all things Mary Kay and even get to play with our virtual makeover. Please don’t hesitate to let me know if I can ever help you with any of your beauty needs! Laura

MAGIC Text/Call - FAQ’s

How do I get the result I’m looking to accomplish?

Know the numbers: On average one out of every seven leads will book. Only half of the bookings you schedule will hold. We aim for a $100 per face and $500 per party with an average of five people.

Where do I get my leads?

Everyone you know is a potential lead. Remember to private message “friends” on social media and let’s not forget the wedding list! My rule is to tell people that I didn’t want to leave them out! When you don't ask, people are offended. Let them decide to be included or to take a pass. Anyone can gather NEW leads with a store promotion, bridal event, facial box, or party referrals! My favorite way to enter EVERYONE I meet into my promotion is to grab a selfie with them and text it to them on the spot. I wait with them to make sure I did it right and then ask them to text me back "pick me” so they can be entered to WIN. Now I have their photo, name and number all in one place!

Do I have to use these scripts because they don’t sound like me? And what’s with the emojis? 

Good news: NO you don’t. Bad news: Most people don’t get excellent results until they choose to use the scripts. Up to you. But, others have proven successful in using them. Could they become yours if you used them enough? And, btw emojis just keep it light.

Why would you text and call on the same day? I really don’t want to bother people!?

​Just say…“I also sent you a text msg earlier in case it is easier for you to get back to me.” When you text & call in the same day it signals importance. People may get your text while at work & forget until they get a call. Hearing your upbeat voice message adds your personality to the booking interaction.

What if I am too scared to call?

You can always use Sly Dial, a free app, that let’s you send a message directly to your contacts voice mail. It is better they hear the excitement in your voice than to not call at all. If it’s easier knowing you will just leave an upbeat message then Sly Dial. Just go for it! Remember, people love to help each other. Letting someone help you does them a feel good favor. Btw, they use moisturizer and mascara too. You have an amazing product, price & service! What if someone else asks them first?

When do I make these texts/calls?

​Book when it’s good for you with however many leads YOU choose in order to reach your goals. I like to book tues/thur/mon 9am text and a noon call. You decide when you want to work & follow your plan. Either reach out to leads every day or in bulk a few times a week. The key to success is consistency and to track your activity then reward your efforts. Remember, a tracked number grows. Love & belief 

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